Publisher's Synopsis
Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
Book (01 Jun 1986)
Not available for sale
Includes delivery to the United States
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Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
ISBN: | 9780029079904 |
Publisher: | Free Press |
Imprint: | Free Press |
Pub date: | 01 Jun 1986 |
DEWEY: | 606.88 |
DEWEY edition: | 19 |
Number of pages: | 194 |
Weight: | 488g |
Height: | 220mm |
Width: | 140mm |
Spine width: | 21mm |