Paperback (15 Jun 1998)
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Written specifically to cover the Marketing Communications Strategy paper in the CIM Diploma, this coursebook includes unit tasks to help readers test what they have learned, practical examples to relate theory to practice, and revision tips
| ISBN: | 9780750640299 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 15 Jun 1998 |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 303 |
| Weight: | 840g |
| Height: | 297mm |
| Width: | 210mm |
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