Marketing Communications Strategy 1997-98

Marketing Communications Strategy 1997-98 - The Marketing Series

Paperback (01 Jul 1997)

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Publisher's Synopsis

Written specifically to cover the Marketing Communications Strategy paper in the CIM Diploma, this coursebook includes unit tasks to help readers test what they have learned, practical examples to relate theory to practice, and revision tips

Book information

ISBN: 9780750635837
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 288
Weight: -1g

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