Marketing: An Introduction

Marketing: An Introduction

eBook (17 Sep 2013)

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Synopsis

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Book information

ISBN: 9780273762621
Publisher: Pearson Education Limited
Imprint: Pearson Education Limited
Pub date:
Number of pages: 640
Weight: -1g