5th Edition
Paperback (05 Jan 2009)
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Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
| ISBN: | 9780273713913 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 05 Jan 2009 |
| Edition: | 5th Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 479 |
| Weight: | 944g |
| Height: | 243mm |
| Width: | 188mm |
| Spine width: | 25mm |
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