Publisher's Synopsis
Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.
Market-Based Management
5th Edition
Paperback (06 Jun 2008)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780132336536 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 06 Jun 2008 |
| Edition: | 5th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 544 |
| Weight: | 750g |
| Height: | 235mm |
| Width: | 178mm |
| Spine width: | 20mm |
