Book (31 Oct 1993)
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The challenge to formulate, implement and manage a global strategy is often overwhelming and yet it is essential to complete in today's complex markets. This is a results oriented book that pioneers global strategic management. This working tool for building a global strategy should demystify the process and offers a do-it-yourself method for screening and analyzing changing country policies, markets and products - then matching tactics and strategies to new opportunities.
| ISBN: | 9780786301218 |
| Publisher: | Irwin Professional Pub. |
| Imprint: | Irwin Professional Pub. |
| Pub date: | 31 Oct 1993 |
| DEWEY: | 658.049 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 283 |
| Weight: | -1g |
| Height: | 292mm |
| Width: | 234mm |
| Spine width: | 31mm |
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