Publisher's Synopsis
The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance. With the advent of C-19 the world has shifted irrevocably to digital. So by understanding digital as part of the marketing whole, you will be more effective. The book is packed with practical insights to optimise search, advertising and social media performance. It covers the digital landscape, key media, and thus helps you better plan where to invest. It also highlights lots of tools to analyse and boost performance, and manage and automate digital marketing activities such as email marketing. It fits like a jigsaw piece with the original practical guide to help you address key challenges.
