Publisher's Synopsis
What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In 'Loonshots', physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice.
