Publisher's Synopsis
Written specifically for entrepreneurs and small business owners who struggle or are just starting with social media, "The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win" (release date: May 15, 2014) is a down-to-earth guide that focuses on the four pillars of relationship and audience building: Finding, Engaging, Creating, and Connecting. Each chapter covers an essential topic, such as social media policy, online conversation monitoring, leadership, valuable and relevant content, gratitude, and much more. Also included are case studies and links to important tools and articles, all of which will make the reader's journey to social media success not only easier, but also more accurately targeted.
