Publisher's Synopsis
Leveling Up with AI: A Strategic Guide to AI in Sports Marketing" is an in-depth, practical guide that navigates the impact of artificial intelligence (AI) on the sports marketing landscape. Designed for sports marketers, strategists, and students, this book demystifies how AI is revolutionising sports marketing and fan engagement.
In fifteen accessible chapters, the book explores AI's vast applications in the sports industry, including its role in content creation and distribution, building virtual fan communities, analyzing fan sentiment, and much more. Each chapter illustrates the theoretical foundations with real-world examples, allowing readers to grasp the practical implications of AI.
Standout chapters provide non-technical sports marketers with hands-on guides for setting up, configuring, and using AI technologies like ChatGPT and Claude, along with related applications such as Mid Journey.
While emphasizing the tremendous opportunities AI offers, the book also underscores the significance of responsible AI use. It delves into critical aspects such as ethical data practices, eliminating bias in AI models, and the necessity for transparency in AI implementations.
"Leveling Up with AI" closes by inviting sports marketers to embrace the AI revolution, underlining the innovative possibilities awaiting those ready to adapt and redefine their sports marketing strategies. It positions AI as an invaluable tool to enhance human creativity rather than replacing it, setting a new perspective for the future of the fan experience.
This comprehensive guide serves as a roadmap for sports marketing professionals eager to harness the power of AI and elevate their marketing strategies. With its practical focus and rich insights, it's an essential resource for anyone looking to level up their game in the dynamic arena of sports marketing. Whether you're looking to understand AI's past influence or forge its future in sports marketing, this book is your comprehensive resource for elevating your game.
