Publisher's Synopsis
LANMARQ is a book which will inspire and help all those who are passionate about brand management as being the most valuable intangible asset possessed by a company. It provides the tools, information and methodologies you need to ensure that your brands, governed by your business strategy, will become consolidated and grow over time. This is achieved through an examination of the past, present and future of over 1,000 Latin American brands (emerging and consolidated) from over 50 different sectors and from sister markets with cultural, linguistic, geopolitical and social affinities. The aim is to provide a local, regional and global perspective of the brands of a kind which has never been published before, through an analysis of the leading companies in each country, with a view to highlighting their best local and national practices, forecasting trends and considering their development potential.
