Publisher's Synopsis
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions - Corporate Identity is a broad introduction on identity design (not branding - don't worry, you'll learn the difference).
If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you.
This book is for graphic designers and people who commission corporate identity projects and want to understand the process and how to deliver one, be it new to the sector or honing their skills.
