Introduction to Behavioral Economics

Introduction to Behavioral Economics Noneconomic Factors That Shape Economic Decisions

Paperback (28 Feb 2014) | English

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With the rise of behavioural economics courses, undergraduates are seeking more formal training and instruction in behavioural economics topics. This book covers all the ways consumers and other economic agents behave in an irrational manner, and prepares readers to make rational economic choices.

Book information

ISBN: 9780470596227
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 330.019
DEWEY edition: 23
Language: English
Number of pages: xvii, 505
Weight: 752g
Height: 233mm
Width: 191mm
Spine width: 18mm