With the rise of behavioural economics courses, undergraduates are seeking more formal training and instruction in behavioural economics topics. This book covers all the ways consumers and other economic agents behave in an irrational manner, and prepares readers to make rational economic choices.
Introduction to Behavioral Economics Noneconomic Factors That Shape Economic Decisions
Paperback (28 Feb 2014) | English
Includes delivery to USA
10 copies available online - Usually dispatched within 7 days