International Marketing Strategy

International Marketing Strategy - CIM Study Text.

4th Edition

Paperback (01 May 1999)

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Includes delivery to the United States

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Publisher's Synopsis

This study text focuses on international marketing strategy. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.

Book information

ISBN: 9780751741346
Publisher: BPP
Imprint: BPP
Pub date:
Edition: 4th Edition
DEWEY: 658.848
DEWEY edition: 21
Number of pages: 411
Weight: -1g