I'm One

I'm One 21st Century Mods

Paperback (14 Feb 2013)

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Synopsis

The Mod subculture has always been about working-class aspiration with an obsessive attention to style and detail - the right haircuts, shoes, records, shirts, wheels - to live and look impeccably neat, no matter what one's background. From Alfie, The Beatles and The Who, to Paul Weller, Duffy, and The Rifles, the smart and urbane look is revived again and again as each generation rediscovers what it means to be a Mod. Today across Britain the lifestyle is still going strong and it is lovingly recorded here by photographer Horst Friedrichs. His passion for everything Mod extends from high-end fashion accessories to an appreciation of the subculture itself - endless dance parties, Vespa rides, and a pared down way of life that is best defined as "clean living under difficult circumstances." Whether shot in Margate, Scarborough, Brighton, or London, Friedrich's photographs could be right out of 1966 in the way they capture the essence of Mod. This collection of stunning images provides a sensitive portrayal of Britain's Mod community from the past decade and a unique insight into the diversity of the contemporary Mod scene.

About the Publisher

Prestel

Prestel

Prestel is one of the world's leading illustrated book publishers with a stunning list of beautifully crafted books on all aspects of art, architecture, photography and design. From the latest pop culture and fashion to major exhibition catalogues, Prestel ensures that quality reigns throughout everything they publish. Prestel is the publisher for art lovers, designers and those with an eye for beauty - young and old alike, Prestel appeals to all those with a passion for visual culture.

Book information

ISBN: 9783791348209
Publisher: Prestel
Imprint: Prestel
Pub date:
DEWEY: 779.092
DEWEY edition: 23
Language: English
Number of pages: 160
Weight: 746g
Height: 275mm
Width: 194mm
Spine width: 17mm