ISE Essentials of Marketing

ISE Essentials of Marketing

17th edition

Paperback (26 Mar 2020)

  • $69.90
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Synopsis

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many
dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief
overview of these themes: SupportAtEveryStep.

Book information

ISBN: 9781260570915
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: 17th edition
Weight: 1422g
Height: 215mm
Width: 274mm
Spine width: 35mm