With more than 25 million hits and counting since its uploading on YouTube in 2012, "I Fink You Freeky" has brought its director Roger Ballen and its subject, rap group Die Antwoord, into the zeitgeist of young people around the globe. Shot in black and white and featuring imagery, scenes and subjects from Ballen's stunning photographic work, the video, with its infectious beat and Die Antwoord's ingenious blend of hip-hop, rap and rave, has been a huge critical success. This book features the brilliant photography that inspired the collaboration between photographer and band and shows how Ballen's images became part of the finished project. In addition, shots from the filming of the video and of band members in rehearsal and on the set, offer a fascinating glimpse of synergy in the making. Introduced by art critic Ivor Powell, this volume also features an interview between the members of Die Antwood and Roger Ballen. Roger Ballen has developed a unique and penetrating vision over the past forty years of taking photographs. His powerful black and white images, all taken in South Africa, integrate photography with drawing, painting and sculpture. He has received numerous awards for his work and his photographs are collected by some of the most important museums worldwide.