How to Write a Marketing Plan

How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals - Creating Success Series

6th edition

Paperback (03 Jun 2019) | English

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Synopsis

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Book information

ISBN: 9780749484835
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
Edition: 6th edition
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: ix, 177
Weight: 278g
Height: 209mm
Width: 146mm
Spine width: 12mm