Publisher's Synopsis
It is quite normal to feel frustrated and sorrowful about aspects of modern capitalism, but realistic hope of change can seem either utopian or demented. In fact, the way that capitalism works is inherently open to alteration and improvement. This is because the problems of capitalism are, in their essence, not about money, law or politics, but about human psychology - the field of expertise of The School of Life.
As this hugely original essay argues, the path to a better sort of capitalism starts with a clear-eyed understanding of our emotional functioning and the workings of our psyches.
Contents
- The Nautilus and Capitalism
- Artists and Supermarket Tycoons
- The Birth of Consumer Society
- Higher Needs, a Pyramid and Capitalism
- The Promises of Advertising
- The Depression of the Business Community
- The Future of Brands
- The Future of Selling: Times Square and Chartres Cathedral
