How to Become a Marketing Superstar Essential Rules of Business Success

eBook (31 Aug 2010)

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Synopsis

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.

Book information

ISBN: 9781409004271
Publisher: Ebury Publishing
Imprint: Ebury Digital
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 172
Weight: -1g