How to Become a Marketing Superstar

How to Become a Marketing Superstar Essential Rules of Business Success

Hardback (02 Oct 2003)

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Synopsis

The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.

About the Publisher

Vermilion

Vermilion

Covering the areas of personal development, health, diet, relationships, psychology and parenting, Vermilion?s titles combine cutting-edge research with reassuring, straight forward strategies to motivate, instruct and comfort. With authoritative, practical and inspirational advice from respected authors such as Oliver James, Tim Ferris, Gina Ford, Dr Atkins, Edward de Bono, Dr Phil McGraw, Lynda Field and Judi James, Vermilion books really change lives.

Book information

ISBN: 9780091891657
Publisher: Ebury Publishing
Imprint: Vermilion
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 172
Weight: 264g
Height: 1mm
Width: 1mm
Spine width: 1mm