Handbook of Online Marketing Research

Handbook of Online Marketing Research

Hardback (16 Sep 2000)

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Includes delivery to the United States

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Publisher's Synopsis

This work contains updated techniques and methods for conducting online market research in order for companies to become or remain competitive in the technology era. It also includes chat-based sessions, e-mail and e-mail feedback.

Book information

ISBN: 9780071361149
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
DEWEY: 658.8302854678
DEWEY edition: 21
Number of pages: 433
Weight: 842g
Height: 231mm
Width: 160mm
Spine width: 45mm