Gastrophysics The New Science of Eating

Hardback (23 Mar 2017)

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Publisher's Synopsis

'Popular science at its best' - Daniel Levitin

A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food

Why are 27% of drinks bought on aeroplanes tomato juice? What's the effect of serving food on plates that are small or red or circular? Why do we consume 35% more food when eating with one more person, and 75% more when with three?

This is just a small taste of "gastrophysics", the new field of knowledge pioneered by Professor Charles Spence that combines disciplines including science, neuroscience, psychology and design. Using his two decades of research into the extraordinary connections between our senses, he shows how we can create more tasty, exciting, healthy and memorable eating experiences. Above all, to get the most out of every meal, we need to think about not only what's in the mouth, but also what's in the mind.

In his first trade book, Spence explores each sense, and the different kinds of meals we have, to show dozens of ways that "off-the-plate" elements affect our eating experiences: the weight of the cutlery, the placing on the plate, the background music and more. He reveals, based on his own work, how food companies and the world's top restaurants create cutting-edge technologies to do this, and how this is likely to transform the way we eat in the future.

Whether you are at home or in a restaurant, eating alone or with friends, Gastrophysics uncovers the hidden ingredients available to us all that can change the way we eat -- and the way we live.

About the Publisher

Viking

Viking

Viking publishes the widest possible range of literary fiction and non-fiction. Our fiction list includes John le Carr?, Nick Hornby, Will Self, Colm T?ib?n, Nicole Krauss, William Trevor, Catherine O' Flynn, Jonathan Coe, and Joshua Ferris. In non-fiction, the range covers current affairs, history, biography, memoir, narrative non-fiction, music and sport. Our authors include Antony Beevor, Andrew Rawnsley, Mark Bostridge, Sarah Bradford, Saul David, Catherine Bailey, Lynn Barber, Claire Tomalin and John Stubbs.

Book information

ISBN: 9780241270080
Publisher: Penguin Books Ltd
Imprint: Viking
Pub date:
DEWEY: 641.3
DEWEY edition: 23
Language: English
Number of pages: 464
Weight: 534g
Height: 147mm
Width: 224mm
Spine width: 38mm