Fundamentals of Strategy

Fundamentals of Strategy

Fifth edition

Paperback (18 Nov 2020)

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Synopsis

Understand and apply the essential concepts and techniques of strategy 

 

Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis. 

 

Pearson, the world's learning company. 

Book information

ISBN: 9781292351377
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Fifth edition
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: xiv, 214
Weight: 458g
Height: 189mm
Width: 245mm
Spine width: 16mm