Publisher's Synopsis
Large-scale, complex systems like the health sector or transport are a
challenge to manage; traditional strategic approaches often fail due to the
diversity of different stakeholders and the lack of a cohesive strategy language
that all within it can understand. What is needed in such systems
is a new, fresh, scalable, "open source" framework: one that is "editable"
by those at all levels within the organisation.
This book provides practitioners and managers within any organisation
with a 9-stage modular toolkit for all strategic steps. Utilising Phil
Driver's PRUB framework, which innovatively centres on end-user actions
instead of benefits - what do you want to do? - it enables all stakeholders
from entry level to executive to actively participate in strategy validation
and implementation. This book will enable practitioners with skills in
any one of the 9 stages to enhance their skills in that stage but also, most
importantly, to link their work in any one stage with all the other stages.
The book will also help senior executives to coordinate the full 9-stage
sequence in large-scale and complex environments.
Following on from Phil Driver's groundbreaking Validating Strategies,
this book covers all 9 stages of strategy, from end-user engagement
through to post-implementation review. It will prove game-changing
reading for any manager, executive or practitioner that needs a more
effective strategic approach, manages a large or complex system in the
public sector, or wants to enable and empower talent at all levels of their
organisation.
