From Assets to Profits

From Assets to Profits Competing for IP Value & Return - Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics

2nd Edition

Hardback (07 Nov 2008)

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Synopsis

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Book information

ISBN: 9780470225387
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 2nd Edition
DEWEY: 658.4038
DEWEY edition: 22
Language: English
Number of pages: 296
Weight: 492g
Height: 154mm
Width: 229mm
Spine width: 22mm