Publisher's Synopsis
This text provides an conceptual introduction to Finance. Keown, et al. provide the "Big Picture" Framework by focusing on the key principles approach. The Ten Axioms (key principles) offer a solid foundation on which to make sound financial decisions. Includes myPHLIP, WebCT and Blackboard. This text is briefer in chapter length and topics and has 4 less chapters than Basic Financial Management 8th ed.
