Format for Graphic Designers

Format for Graphic Designers

Third edition

Paperback (19 Sep 2019)

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Synopsis

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Book information

ISBN: 9781474290630
Publisher: Bloomsbury Publishing (UK)
Imprint: Bloomsbury Visual Arts
Pub date:
Edition: Third edition
DEWEY: 686
DEWEY edition: 23
Language: English
Number of pages: 207
Weight: 664g
Height: 202mm
Width: 229mm
Spine width: 16mm