Fighting Churn With Data

Fighting Churn With Data

1st edition

Paperback (11 Aug 2020)

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Synopsis

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

Book information

ISBN: 9781617296529
Publisher: Manning Publications
Imprint: Manning Publications
Pub date:
Edition: 1st edition
Language: English
Number of pages: 350
Weight: 914g
Height: 187mm
Width: 235mm
Spine width: 34mm