Fashion Promotion

Fashion Promotion Building a Brand Through Marketing and Communication - Basics Fashion Management

Second edition

Paperback (11 Feb 2021)

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Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

Book information

ISBN: 9781350090279
Publisher: Bloomsbury Publishing (UK)
Imprint: Bloomsbury Visual Arts
Pub date:
Edition: Second edition
DEWEY: 687.0688
DEWEY edition: 23
Language: English
Number of pages: 176
Weight: 380g
Height: 160mm
Width: 229mm
Spine width: 13mm