Fashion Marketing Communications

Fashion Marketing Communications

Paperback (14 Dec 2012)

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Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Book information

ISBN: 9781405150606
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 391.00688
DEWEY edition: 23
Language: English
Number of pages: xi, 203
Weight: 388g
Height: 245mm
Width: 173mm
Spine width: 11mm