Publisher's Synopsis
FasTrack offers CEOs and marketing executives a solution for growing export sales and profits while avoiding the pains and reducing the risks associated with global expansion. The Phase 8 volume provides the insights, in-depth guidance, and tools to globalize the company's strategies and strategic profile. It includes 25 instructional process worksheets.
This volume assists the company's leadership to identify the global strategic players in its industry, assess the forces that are globalizing its industry, match and balance these forces with the company's strategies, and globalize its strategic profile - thrust for future growth, core competencies, vision, and mission.
FasTrack's Phase 8 volume helps a company integrate its domestic and country-based strategies into a single, coordinated, worldwide, and globalized strategy. The company develops a strategic fit between its strategic profile and its current and future global environment.
