Publisher's Synopsis
In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projectsand do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: IdeationClarify and communicate purpose, identity and long range intention; NatureDevelop alignment between strategy, structure and culture based on ideation; VisionCreate clear goals and metrics aligned to strategy and guided by ideationEngagementDo the right projects based on the strategy through portfolio management; Synthesis: Do projects and programs right, in alignment with portfolio; and Transition: Move the project and program outputs into operations where benefit is realized. Full of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organization.