Essentials of Strategic Management

Essentials of Strategic Management The Quest for Competitive Advantage

Seventh Edition

Hardback (01 Jan 2020)

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Synopsis

"The standout features of this seventh edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-tothe-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts & Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the seventh e

Book information

ISBN: 9781260261547
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill Education
Pub date:
Edition: Seventh Edition
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: cm