Publisher's Synopsis
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course.
Essentials of Marketing
International student Edition, 6th Edition
Paperback (15 Jan 2008)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780324656206 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 15 Jan 2008 |
| Edition: | International student Edition, 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 546 |
| Weight: | 1139g |
| Height: | 272mm |
| Width: | 218mm |
| Spine width: | 18mm |
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