Fourth edition
Paperback (16 Dec 2016)
Not available for sale
Includes delivery to the United States
Out of stock
This textbook concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
| ISBN: | 9781259252464 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Dec 2016 |
| Edition: | Fourth edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 23 |
| Number of pages: | xviii, 414 |
| Weight: | 734g |
| Height: | 197mm |
| Width: | 254mm |
| Spine width: | 20mm |
