Publisher's Synopsis
About the book "Escape Velocity!" Among other company benefits, using the concepts found inside these pages will produce: Lower customer acquisition costs Higher employee productivity Higher customer retention Higher sales volume per customer Lower administrative costs and headaches More fun, excitement, and enjoyment Inspired by real life business cases, "Escape Velocity!" focuses on one concept that will transform a good company into a great one. Written in allegory format, the reader is taken into the conversations, fears, and feelings of the characters to learn about how this one concept impacts every business. It provides insight into the constraints many businesses unknowingly have placed upon themselves and keeps them from the next level. Many people talk about taking the company to the next level but most do not know how to describe or define what that means, much less know how to get there. This book contains a map of levels so the leader can clearly navigate towards the next level. Many other real life business tools are found inside. This book is intended for leadership in privately held small to medium sized businesses. "Escape Velocity!" will challenge much of the established management education that is taught in business schools. However, this book is applies Evidence Based Practices and uses a wealth of solid research with a complete bibliography at the end. Keynote How often do we, as leaders, really consider how our actions, decisions, and behaviors affect those we lead? We are one of the most productive countries in the world yet, our workforce is only engaged less than 15% of the time. This book has the keys to unlock engagement and pull productivity significantly beyond 15%. In the process the business grows without extra resources being spent.
