Publisher's Synopsis
Selling by email can bring lots of problems if you do not know about the rules and regulations of email marketing. If you're a newbie that completely does not know anything about the rules of email marketing, this book is definitely for you.
This book reveals email marketing rules for business. It will show you email marketing strategies and tactics to protect you from civil lawsuits and criminal prosecution.
You'll discover:
- What is spam email (the answer may surprise you)
- 5 important spam and privacy laws every marketer should know about when sending emails to recipients in the United States, Canada, and the European Union
- 7 email marketing tactics to reduce the risk you'll get sued or arrested
- How to promote a product or service by email as an affiliate without putting a legal target on your back
- Why making the wrong claims in your emails can destroy your business
- How to protect your emails with copyrights plus a legal way to borrow content from others and use it in your emails
