Publisher's Synopsis
Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.
Electronic Word of Mouth - SAGE Video Shorts
Book (08 Jun 2016)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781473988828 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd |
| Pub date: | 08 Jun 2016 |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Language: | English |
