Electronic Media

Electronic Media Then, Now, and Later

Third edition

Paperback (12 Nov 2016)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience.

  • The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material.
  • The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate.
  • The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138903203
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
Edition: Third edition
DEWEY: 384
DEWEY edition: 23
Language: English
Number of pages: 306
Weight: 922g
Height: 279mm
Width: 216mm
Spine width: 17mm