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Effective Review and Approval of Digital Promotional Tactics

Effective Review and Approval of Digital Promotional Tactics - Topics in Food and Drug Law

2nd ed.

Paperback (25 Sep 2017)

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Publisher's Synopsis

Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.

Book information

ISBN: 9781935065852
Publisher: Food and Drug Law Institute
Imprint: Food and Drug Law Institute
Pub date:
Edition: 2nd ed.
Language: English
Number of pages: 236
Weight: 558g
Height: 279mm
Width: 216mm
Spine width: 13mm