Publisher's Synopsis
E-business represents the most significant change in the business environment in our lifetime. This Director's Guide attempts to clarify its future direction.
As well as the progressive spread of e-business, there will continue to be further rapid technological advances, hastening the economic and social change. Not all of these developments will be without problems, but e-business is here to stay. The viable approach for directors is to understand it and embrace it - and this guide offers help to those who are not yet fully conversant with the Digital Age. It includes information on:
Developing an "e-strategy" for your company
Business-to-business and business-to-consumer electronic trading
Online marketing, security and the law
Customer relationship management
This guide is part of the Director's Guide series, published by the Institute of Directors, which gives UK directors clear, practical advice on key business issues, with real life case studies
