Publisher's Synopsis
Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers.
E-Business Essentials provides you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Reliable, accessible advice is given on a range of topics including:
understanding the Internet;
creating your Web site;
making money online;
customer service online;
choosing the right search engine;
building your e-brand.
Whether you are a Net novice or a veteran, this practical guide will provide the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.
