Doing Social Psychology

Doing Social Psychology

Paperback (16 Dec 2003)

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Publisher's Synopsis

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.


  • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  • Describes the principal research methods and shows how they can be applied to particular research questions.
  • Each chapter is written by a psychologist well known for using the method they describe.
  • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  • Includes step-by-step exercises for students and notes for course leaders.

Book information

ISBN: 9781405108126
Publisher: Wiley
Imprint: Wiley Blackwell
Pub date:
DEWEY: 302
DEWEY edition: 21
Language: English
Number of pages: 320
Weight: 566g
Height: 229mm
Width: 153mm
Spine width: 5mm