Design for How People Think

Design for How People Think Using Brain Science to Build Better Products

First edition

Paperback (23 Apr 2019)

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Synopsis

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
  • Find out how your team-without any specialized training in psychology-can uncover critical insights about your customers' conscious and unconscious processes
  • Learn how to immediately apply what you've learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Book information

ISBN: 9781491985458
Publisher: O'Reilly Media
Imprint: O'Reilly
Pub date:
Edition: First edition
DEWEY: 658.575
DEWEY edition: 23
Language: English
Number of pages: xx, 216
Weight: 336g
Height: 154mm
Width: 228mm
Spine width: 15mm