Decisive

Decisive How to Make Better Decisions in Life and Work

Paperback (06 Feb 2014) | English

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Synopsis

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.

Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

About the Publisher

Random House Business Books

Random House Business Books

Random House Business Books boasts some of the best-known and most widely respected works and authors in business book publishing, from Jim Collins (Good to Great and How the Mighty Fall), via Ram Charan and Larry Bossidy (Execution) to Chris Anderson (The Long Tail and Free). It includes books on leadership and management (for example, Allan Leighton’s On Leadership and Tough Calls), titles on economics (Alex Brummer’s The Crunch), and works on business skills (Chip and Dan Heath’s Made to Stick and Switch).

Book information

ISBN: 9781847940865
Publisher: Random House
Imprint: Random House Business Books
Pub date:
DEWEY: 153.83
DEWEY edition: 23
Language: English
Sales rank: 515
Number of pages: 316
Weight: 240g
Height: 195mm
Width: 126mm
Spine width: 22mm