2010
Hardback (09 Sep 2010)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
| ISBN: | 9780230247819 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 09 Sep 2010 |
| Edition: | 2010 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 199 |
| Weight: | 482g |
| Height: | 241mm |
| Width: | 164mm |
| Spine width: | 18mm |
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