Publisher's Synopsis
Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including marketing concepts and methods, to ensure long term viability and sustainability of the cruise business. At the completion of the textbook, students will have a more informed and broader perspective on the forces that shape cruise ship management.
The cruise industry and related businesses (such as spas and well-Being on ships) are one of the fastest growing segments in the travel and hospitality industry, offering a variety of hospitality and management opportunities. The geographic market of the cruise segment transcends the national borders into international destinations. Globally about 30 million passengers cruised in 2019 (a record), with the expanding Asia cruise market adding millions more.
This new publication, written by Professors Frederick DeMicco and Ryan Wootten, enhances student competencies for careers in the cruise industry both at sea and on land at corporate headquarters (in Miami, Orlando, and Seattle to name a few land based operations centers).
