Publisher's Synopsis
How to become Customer Driven
Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains:
- The 'Boomerang Principle' (bringing the customer back)
- How to get the feel of the market place
- How to listen effectively to the customer
- Customer panels
- Why you should increase the number of complaints
- How to introduce fun and surprise into business.
An essential handbook for managers, company directors, employees and students.
